How To Optimize Google My Business For Your Photography Business

Optimizing your Google My Business Listing is so important!

Implementing SEO for your photography business is a key part of a successful marketing strategy. Especially optimizing your local SEO so you can attract those ideal couples that are right in your alley. Luckily GMB does just that!

While you might already have a Google My Business listing, you might not be utilizing it to its full potential.

 

 Here are 5 tips to optimize your Google My Business listing as a photographer!

Service Area: 

This is an awesome way to pop up on local couple’s search engines and make sure you’re being seen! Now you might not have a physical address like many photographers, but you’ll still have to pick a service area! I recommend picking two. For example, if you’re a photographer based out of Orlando, Florida you’ll want to add Orlando and a nearby city. Maybe Kissimmi or Clermont. Don’t make the mistake of leaving this blank. Google favors businesses with a location listing! Plus anytime a couple searches: “Orlando Wedding Photographer” Guess who will pop up? That’s right baby. You!

Services:

This is where you add exactly what you offer as a photographer! Now it’s common that you won’t find the exact services you offer, but that doesn’t mean you should settle for the categories that are there. Just simply add your own! Make sure to add in categories that your ideal audience is searching for! You can see how a photographer added ‘custom services’ to fit her exact needs!

 

Business Description:

This is where you can infuse your brand’s personality! While the limit is only 750 characters, it’s a great tool to reel in your ideal client. Remember your clients will be attracted to your work but they’ll book when they resonate with your brand. Don’t forget to also add your keywords!! This is super important to get your business to pop up on searches. Remember not to keyword stuff, instead, add in your keywords naturally.

       

Photos:

As a photographer, your photos say everything your client wants to know. This is why it’s so important to add relevant photos that really showcase your brand. It’s also a great idea to post photos of who you are as a photographer, your team (if you have one!), and videos of your behind the scene process! This is a great way to make your ideal clients stay and book with you. Make sure that you also geotag your photos. This will help you pop up in local couples searches!

 

Reviews:

It’s no mystery that having great reviews gives you a HUGE boost in search rankings. This means that they are key to really grow your business. When you finish shooting a session, send your clients a friendly testimonial request. The more reviews you accumulate, the more you’ll gain your ideal client’s trust!

 

Now Get To It! 

Really utilizing your GMB listing to its full potential is essential to your photography business’ SEO. A properly optimized GMB will help you get found by those local dream couples! Google makes it really easy to set up your account and you can continue analyzing your listing as you go to make sure it’s bringing you results.

Now I know it can be overwhelming to add something else to your to-do list. As a photographer, you wear many hats. Optimizing your SEO doesn’t have to be one of them. If you want to reap the benefits that local SEO can bring your business, but don’t want to add something else to your list, it’s time you hire a VA!

I help photographers properly market their business through SEO, content creation, and Pinterest marketing! If you’re interested, I’ll leave the link to apply to work with me here! Can’t wait to help you gain your time back all while upscaling your business!

Well, now off to optimize your business! Don’t wait for another second to really get the most out of your GMB listing!